MEDIA CAMPAIGN

             

UK VICTIMS

Prospective UK Class Members: Types and Scope

The following UK-based victim types are impacted by Spain’s radon policy failures, based on the case’s context and web findings:

1. **UK Citizens Residing in Spain (Past and Present)**
– **Description**: British expatriates living in Spain, particularly in high-radon areas like Galicia, Madrid, or Costa del Sol, exposed to health risks (e.g., lung cancer) due to inadequate radon mitigation. *Euro Weekly News* (2022) reports 1,500 annual radon-related deaths in Spain, with older UK retirees at risk due to living in pre-1980 homes (*Euronews*, 2023). Approximately 307,000 UK citizens live in Spain (*Euronews*, 2023), many in Alicante, Málaga, and the Balearic Islands.
– **Scope**: Assuming 10% reside in high-radon zones, about 30,700 individuals are affected, with health and property devaluation risks.
– **Impact**: Breach of fundamental rights (health risks), economic harm (property value loss).
– **Evidence**: *Journal of Environmental Radioactivity* (2023) notes elevated radon levels in western Spain, increasing lung cancer risk by 4–12%.

2. **UK Workers in Spain (Past and Present)**
– **Description**: UK nationals working in Spain’s high-risk workplaces (e.g., schools, hospitals, tourism facilities in basements), exposed to radon levels above the directive’s 6 mSv/year threshold. The *SciELO* 2020 study highlights workplace exposure risks.
– **Scope**: Potentially thousands, especially in tourism-heavy regions like Málaga, based on employment data.
– **Impact**: Occupational health risks, potential legal claims for unsafe conditions.
– **Evidence**: CSN’s 2023 report admits incomplete mitigation, supporting ongoing non-compliance.

3. **Future UK Victims in Spain**
– **Description**: UK citizens planning to relocate or work in Spain, at risk if non-compliance persists, particularly in unretrofitted buildings. The Ministry’s June 2025 response confirms delays in addressing existing structures.
– **Scope**: Thousands annually, given Spain’s appeal to UK retirees (*Mirror*, 2021).
– **Impact**: Future health and economic risks without regulatory reform.
– **Evidence**: European Commission’s 2023 report notes Spain’s lack of measures for existing buildings.

4. **UK-Based Construction/Real Estate Businesses Operating in Spain**
– **Description**: UK SMEs excluded from Spanish public contracts due to lax radon regulations favoring larger firms, causing market distortions. *Registradores.org* data shows construction sector distress.
– **Scope**: Dozens of UK firms with Spanish operations, impacted by unfair competition.
– **Impact**: Economic harm, lost opportunities, supporting consumer law violations.
– **Evidence**: COCOO’s €23.97 billion damage estimate highlights market impacts.

5. **UK Homeowners/Tenants in Spain (Past and Present)**
– **Description**: UK nationals owning or renting properties in Spain, facing devaluation or health risks due to radon exposure, as seen in the *El País* homeowner lawsuit.
– **Scope**: Thousands, particularly in Málaga and Alicante, per *Mirror* (2021).
– **Impact**: Economic losses, health risks, negligence claims.
– **Evidence**: *Euro Weekly News* (2022) links radon to property value declines in Sevilla.

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### Relevant UK Associations and Outreach Strategies

To engage these victim types, targeting UK-based associations with ties to Spain is key. Below are associations, their contact details (where available), and outreach strategies aligned with the WordPress campaign (radon.cocoo.uk):

1. **Citizens Advice Bureau (CAB) Spain**
– **Purpose**: Supports UK citizens in Spain with residency, healthcare, and legal issues, relevant for expatriates and homeowners affected by radon (*Citizens Advice Bureau Spain*, 2017).
– **Contact**: info@citizensadvice.org.es, +34 952 382 234 (from www.citizensadvice.org.es)
– **Outreach Strategy**:
– Email info@citizensadvice.org.es, citing *Euro Weekly News* (2022) on radon risks in Sevilla and COCOO’s class action. Propose collaboration to identify affected UK residents via their “Ask for Advice” section.
– Post on LinkedIn, tagging CAB Spain: “UK expats in Spain face radon health risks. Join COCOO’s claim at radon.cocoo.uk to demand action. #RadonEspaña”.
– Promote radon.cocoo.uk’s registration form at CAB Spain’s residency clinics (e.g., Málaga, Alicante), as noted in *GOV.UK* (2022).
– **Relevance**: Reaches UK residents and homeowners, supporting health and economic harm claims.[](https://www.gov.uk/government/news/information-and-events-for-british-citizens-in-spain)[](https://www.citizensadvice.org.es/cab-spain-agmconference-citizens-advice-uk/)

2. **British Chamber of Commerce in Spain (BCCS)**
– **Purpose**: Represents UK businesses operating in Spain, including construction and real estate firms impacted by market distortions.
– **Contact**: info@britchamber.com, +34 913 590 800 (from www.britchamber.com)
– **Outreach Strategy**:
– Email info@britchamber.com, referencing *Registradores.org* insolvency data and COCOO’s €23.97 billion estimate. Offer a €2,000 consultancy contract to analyze radon-related market impacts, per the WordPress strategy.
– Use LinkedIn Ads targeting BCCS members (sector: construction, real estate): “UK firms in Spain losing out due to lax radon rules? Join our claim at radon.cocoo.uk”.
– Attend BCCS events to distribute campaign flyers, emphasizing economic harm.
– **Relevance**: Engages UK businesses for economic harm and consumer law claims.

3. **Age Concern España**
– **Purpose**: Supports elderly UK expatriates in Spain, at high risk for radon-related health issues due to age and older homes (*Euronews*, 2023).
– **Contact**: info@ageconcern.org.es, +34 952 426 960 (from www.ageconcern.org.es)
– **Outreach Strategy**:
– Email info@ageconcern.org.es, citing Eurostat’s 40% pre-1980 housing data and *Journal of Environmental Radioactivity* findings. Invite members to join the class action via radon.cocoo.uk.
– Create a Facebook group, “UK Expats Against Radon in Spain”, sharing stories like those in *Euronews* (2023) about elderly isolation, with a CTA to register.
– Partner with Age Concern’s Málaga and Costa del Sol branches for community outreach, distributing radon.cocoo.uk links.
– **Relevance**: Targets elderly UK residents, supporting breach of fundamental rights.[](https://www.euronews.com/2023/11/24/trouble-in-paradise-loneliness-and-isolation-can-await-brits-in-spain)

4. **Federation of Small Businesses (FSB) UK**
– **Purpose**: Represents UK SMEs, some with Spanish operations, affected by unfair competition due to Spain’s radon inaction.
– **Contact**: membership@fsb.org.uk, +44 0808 202 0888 (from www.fsb.org.uk)
– **Outreach Strategy**:
– Email membership@fsb.org.uk, referencing COCOO’s market distortion claims and *El País* lawsuit precedent. Propose collaboration to identify affected SMEs.
– Post on X: “@FSB_UK, UK businesses in Spain are losing out due to weak radon regulations. Support our claim at radon.cocoo.uk #FairProcurementNow”.
– Run Meta ads targeting FSB members: “UK SME in Spain? Radon inaction hurts your bottom line. Join us at radon.cocoo.uk”.
– **Relevance**: Engages UK businesses for economic harm and consumer law claims.

5. **British Embassy in Spain**
– **Purpose**: Provides consular support to UK nationals, including health and residency guidance, relevant for radon-affected expatriates (*GOV.UK*, 2025).
– **Contact**: spain.consulate@fco.gov.uk, +34 91 587 2200 (from es.usembassy.gov)
– **Outreach Strategy**:
– Email spain.consulate@fco.gov.uk, citing *Mirror* (2021) on expat challenges and CSN’s 2023 report on mitigation gaps. Request assistance in sharing radon.cocoo.uk with UK residents.
– Promote via X, tagging @BritishEmbSpain: “UK citizens in Spain deserve radon protection. Support COCOO’s claim at radon.cocoo.uk #RadonEspaña”.
– Leverage embassy events (e.g., Málaga residency clinics, *GOV.UK*, 2022) to distribute campaign materials.
– **Relevance**: Reaches UK residents and workers, supporting health and rights claims.[](https://www.gov.uk/government/news/information-and-events-for-british-citizens-in-spain)[](https://es.usembassy.gov/victims-of-crime/)

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### Campaign Implementation
Following the WordPress strategy (radon.cocoo.uk):
– **Landing Page**: Develop https://radon.cocoo.uk with a headline: “UK Citizens in Spain: Are You at Risk from Radon? Join Our Claim”. Include a form for “Residents”, “Workers”, “Businesses”, and “Homeowners” to register, citing *El País* and *Euro Weekly News*.
– **LinkedIn**: Target BCCS and FSB members with: “UK businesses in Spain face losses from radon inaction. Join COCOO at radon.cocoo.uk”.
– **X**: Use #RadonEspaña: “@BritishEmbSpain, protect UK expats from radon risks in Spain. Support our claim at radon.cocoo.uk”.
– **Meta**: Run ads in Málaga/Alicante: “UK expat in Spain? Radon threatens your health and home. Claim now at radon.cocoo.uk”.

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### Summary
UK victim types include residents, workers, future migrants, businesses, and homeowners in Spain, impacted by health risks and economic losses due to Spain’s radon policy failures. Associations like CAB Spain, BCCS, Age Concern, FSB, and the British Embassy are key for outreach, using email, social media, and events. The campaign leverages scientific (*Journal of Environmental Radioactivity*), legal (*El País* lawsuit), and economic evidence (*Registradores.org*) to build a robust class action, supporting all causes of action and infringement findings.[](https://euroweeklynews.com/2022/02/10/the-health-dangers-of-radon-gas-the-invisible-killer-in-spain/)[](https://www.sciencedirect.com/science/article/abs/pii/016041209190278X)[](https://www.euronews.com/2023/11/24/trouble-in-paradise-loneliness-and-isolation-can-await-brits-in-spain)

SPANISH VICTIMS

1. **Residents in High-Radon Areas (Past and Present)**

– **Description**: Individuals living in regions with elevated radon levels (e.g., Galicia, Madrid, Castilla-La Mancha), exposed to health risks like lung cancer due to inadequate mitigation. Studies (*Journal of Environmental Radioactivity*, 2023) indicate 4–12% of lung cancer cases in Spain are radon-related, with higher prevalence in these regions.
– **Scope**: Eurostat data suggests 25 million dwellings in Spain, 40% pre-1980, increasing exposure risk. Assuming 10% are in high-radon zones, approximately 2.5 million residents are affected.
– **Impact**: Health harm (lung cancer, potential COPD), property devaluation.

2. **Workers in High-Risk Workplaces (Past and Present)**
– **Description**: Employees in workplaces like basements or underground facilities (e.g., education, health, tourism sectors) exposed to radon levels exceeding Directive 2013/59/Euratom’s 6 mSv/year threshold. A 2020 *SciELO* study highlights significant exposure in Spanish workplaces.
– **Scope**: Potentially tens of thousands of workers, particularly in Galicia and Madrid, based on workplace prevalence data.
– **Impact**: Occupational health risks, potential legal claims for unsafe conditions.

3. **Future Victims**
– **Description**: Residents and workers who will face radon exposure if Spain’s ongoing non-compliance persists, especially in unretrofitted buildings. The Ministry of Health’s response (June 11, 2025) admits delays in addressing existing structures, increasing future risks.
– **Scope**: Millions, given Spain’s 25 million dwellings and growing construction sector (30% output increase, 2015–2025).
– **Impact**: Continued health and economic risks without regulatory reform.

4. **Construction and Real Estate Businesses (Past and Present)**
– **Description**: Small and medium enterprises (SMEs) excluded from public contracts due to lax radon regulations favoring larger firms, as suggested by COCOO’s economic harm claims. Insolvency data from *Registradores.org* shows rising construction sector distress.
– **Scope**: Thousands of SMEs, especially in high-radon regions, impacted by market distortions.
– **Impact**: Financial losses, missed opportunities, potential lawsuits.

5. **Homeowners and Tenants (Past and Present)**
– **Description**: Property owners or renters facing devaluation or health risks due to radon exposure, as evidenced by the *El País*-reported lawsuit where a homeowner won against a construction firm for negligence.
– **Scope**: Potentially hundreds of thousands in affected regions, based on property market data.
– **Impact**: Economic losses, health risks, legal claims for negligence.

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### Specific Contact Details of Individuals
Due to Spanish and EU data protection laws (e.g., GDPR, Directive 95/46/EC as referenced in *Google Spain SL v. AEPD*, Case C-131/12), individual names, emails, and contact details of victims are not publicly available without consent. The *El País* lawsuit and social media posts from Galicia (e.g., “We’ve been waiting for years for government action”) indicate affected individuals but do not provide identifiable details. Instead, I focus on outreach strategies through associations and platforms to connect with these groups anonymously, ensuring compliance with privacy regulations.

—

### Relevant Associations and Outreach Strategies

To reach prospective class members, engaging with Spanish associations and leveraging the WordPress campaign strategy (radon.cocoo.uk) is critical. Below are key associations, their contact details (where publicly available), and tailored outreach methods:

1. **Asociación Española Contra el Cáncer (AECC)**
– **Purpose**: Supports cancer patients, including those with lung cancer potentially linked to radon.
– **Contact**: info@aecc.es, +34 900 100 036 (from www.aecc.es)
– **Outreach Strategy**:
– Send a formal email to info@aecc.es, referencing *Journal of Environmental Radioactivity* findings on radon-related lung cancer (4–12% of cases). Propose collaboration to identify affected patients for the class action.
– Use LinkedIn to connect with AECC regional directors in Galicia and Madrid, sharing COCOO’s landing page (https://radon.cocoo.uk) with a call-to-action: “ÚNETE A LA RECLAMACIÓN AHORA”.
– Leverage AECC’s patient networks to distribute flyers about the radon campaign, emphasizing health rights violations.
– **Relevance**: Reaches residents and workers with health impacts, supporting breach of fundamental rights.

2. **Confederación Española de Organizaciones Empresariales (CEOE)**
– **Purpose**: Represents Spanish businesses, including SMEs in construction and real estate affected by market distortions.
– **Contact**: comunicacion@ceoe.es, +34 915 663 400 (from www.ceoe.es)
– **Outreach Strategy**:
– Email comunicacion@ceoe.es, citing *Registradores.org* insolvency data and COCOO’s €23.97 billion damage estimate to highlight economic harm. Offer COCOO’s consultancy services (SIC 70229, 80300) for a €2,000 contract to analyze market impacts, as proposed in prior correspondence.
– Post on LinkedIn, tagging CEOE and its construction sector affiliates, with a link to radon.cocoo.uk: “¿Ha sido su empresa excluida de contratos públicos por regulaciones de radón inadecuadas? Únase a nuestra reclamación colectiva”.
– Attend CEOE events (e.g., annual conferences) to distribute campaign materials.
– **Relevance**: Engages SMEs for economic harm and consumer law violation claims.

3. **Federación Española de Municipios y Provincias (FEMP)**
– **Purpose**: Represents local governments, key for reaching residents in high-radon areas like Galicia.
– **Contact**: femp@femp.es, +34 913 642 040 (from www.femp.es)
– **Outreach Strategy**:
– Email femp@femp.es, referencing the Ministry’s June 2025 response admitting delays in retrofitting buildings. Propose a partnership to distribute radon awareness materials via municipal channels.
– Use X to post: “@FEMP_Comunica, los residentes de Galicia merecen protección contra el radón. Únanse a nuestra campaña en radon.cocoo.uk #RadonEspaña”.
– Collaborate with FEMP’s Galicia branches to host community forums, promoting the campaign’s registration form.
– **Relevance**: Targets residents and homeowners, addressing insufficient public information.

4. **Organización de Consumidores y Usuarios (OCU)**
– **Purpose**: Advocates for consumer rights, relevant for homeowners/tenants affected by radon negligence.
– **Contact**: atencion@ocu.org, +34 900 050 074 (from www.ocu.org)
– **Outreach Strategy**:
– Email atencion@ocu.org, citing the *El País* lawsuit as evidence of consumer harm. Invite OCU to endorse COCOO’s class action and share the landing page.
– Create a Facebook group, “Campaña por la Responsabilidad del Radón en España”, and invite OCU members to join, sharing stories like the *El País* case.
– Run Meta ads targeting OCU followers with: “¿Vive en una zona de alto radón? Reclame sus derechos en radon.cocoo.uk”.
– **Relevance**: Reaches homeowners/tenants for consumer law violations and economic harm.

5. **Cruz Roja Española (Spanish Red Cross)**
– **Purpose**: Provides support to vulnerable populations, potentially including radon-affected residents (*home-affairs.ec.europa.eu*).
– **Contact**: info@cruzroja.es, +34 900 221 122 (from www.cruzroja.es)
– **Outreach Strategy**:
– Email info@cruzroja.es, referencing Eurostat’s data on vulnerable populations in high-radon areas. Propose collaboration to identify affected individuals for the class action.
– Use Instagram Reels to share stories: “Conozca a María, afectada por radón en su hogar. Únase a nuestra lucha en radon.cocoo.uk”.
– Partner with Cruz Roja’s Galicia offices for community outreach events.
– **Relevance**: Engages vulnerable residents, supporting breach of fundamental rights.

—

### Outreach Campaign Implementation
Drawing from the WordPress strategy (radon.cocoo.uk), the campaign should:
– **Landing Page**: Create https://radon.cocoo.uk with a headline: “¿Afectado por el radón en su hogar o trabajo? Exija responsabilidades ahora”. Include a form for “Residentes”, “Trabajadores”, “Empresas”, and “Propietarios” to register as class members.
– **LinkedIn**: Target CEOs and construction firms with posts: “El incumplimiento de España con la Directiva 2013/59/Euratom perjudica a las PYMES. Únase a nuestra reclamación en radon.cocoo.uk”. Tag CEOE and FEMP.
– **X**: Use hashtags #RadonEspaña and #SaludPública to post: “Galicia merece protección contra el radón. @sanidadgob, actúe ahora. Únase en radon.cocoo.uk”. Tag journalists and MPs.
– **Meta**: Run ads targeting Galicia/Madrid residents: “¿Su salud está en riesgo por el radón? Reclame en radon.cocoo.uk”. Create a Facebook group for victim stories.

—

### Summary
While individual victim details are unavailable due to privacy constraints, the identified victim types (residents, workers, businesses, homeowners) cover millions potentially affected by Spain’s radon policy failures. Engaging associations like AECC, CEOE, FEMP, OCU, and Cruz Roja via email, social media, and community events, using the tailored WordPress campaign, maximizes outreach. These efforts leverage scientific (*Journal of Environmental Radioactivity*), legal (CJEU C-384/22), and news (*El País*) evidence to build a robust class action, supporting all causes of action and infringement findings.[](https://pubmed.ncbi.nlm.nih.gov/27681529/)[](https://scielosp.org/article/gs/2019.v33n6/563-567/)

Paso 0: Crear el Centro de Operaciones (Landing Page)

Antes de publicar nada, necesita una página web central a la que dirigirá todo el tráfico. Esta es la pieza más importante. Sin ella, cualquier esfuerzo en redes sociales se diluirá.

  • URL Sugerida: https://cocoo.uk/reclamacion-sector-publico o https://cocoo.uk/accountability-campaign
  • Contenido Esencial (siguiendo su modelo de Valve):
    1. Titular Impactante: “¿Harto de que sus impuestos se malgasten? ¿Ha sido su empresa injustamente excluida de un contrato público?”
    2. El Problema: Explique de forma sencilla las causas de acción. “Hemos descubierto pruebas de irregularidades sistemáticas en la contratación pública y una mala gestión de los fondos públicos en el Reino Unido. Esto perjudica a dos grupos: a los contribuyentes, cuyo dinero se desperdicia, y a las empresas legítimas (PYMES), a las que se les niega la oportunidad de competir de forma justa.”
    3. Nuestra Solución: “COCOO.uk está organizando una reclamación colectiva por la vía civil (tort collective claim) para exigir responsabilidades y buscar una compensación por los daños causados.”
    4. ¿Quién tiene Legitimación Activa? (Who has Locus Standi?):
      • “Cualquier contribuyente del Reino Unido.”
      • “Cualquier empresa que haya sido excluida o disuadida de participar en una licitación pública que considere injusta.”
    5. Llamada a la Acción (CTA) Clara y Visible: Un botón grande que diga “ÚNETE A LA RECLAMACIÓN AHORA”.
    6. Formulario de Registro: Un formulario simple para recoger datos clave: Nombre, Email, y una casilla para indicar si se unen como “Contribuyente” o como “Empresa Excluida”.

Paso 1: Campaña en LinkedIn (Enfoque en Empresas Excluidas)

LinkedIn es la plataforma ideal para reclutar a las empresas y profesionales afectados. El tono debe ser profesional, basado en datos y enfocado en la injusticia empresarial.

  • Objetivo: Captar a PYMES, directores de empresa y profesionales de la contratación que se sientan perjudicados por el sistema.
  • Audiencia: CEOs, Directores Generales, Jefes de Desarrollo de Negocio, Federaciones de Pequeñas Empresas (como la Federation of Small Businesses – FSB), periodistas de negocios.
  • Contenido y Tono:
    • Artículos en LinkedIn Pulse: Escriba artículos detallados titulados, por ejemplo: “El Coste Oculto de la Contratación Pública: Cómo las Irregularidades Afectan a las PYMES del Reino Unido” o “Analizando el Fracaso del ‘Value for Money’ en los Contratos Públicos”. En ellos, explique las causas de acción con un lenguaje empresarial.
    • Publicaciones con Datos: “Un nuevo análisis de COCOO.uk revela que el X% de los contratos públicos de [sector] se adjudican sin la debida competencia, perjudicando a la innovación y a las PYMES. ¿Es su empresa una de las afectadas? Únase a nuestra reclamación. #PublicProcurement #FairTendersUK #SME”
    • Estudios de Caso (Anónimos): “Una PYME del sector tecnológico perdió una oportunidad de £200,000 debido a unos requisitos de licitación presuntamente diseñados a medida para un competidor mayor. Es una historia demasiado común. Estamos luchando para cambiarla. Enlace en la bio.”
  • Pasos a Seguir:
    1. URL de la Plataforma: LinkedIn Campaign Manager
    2. Cree un Artículo en LinkedIn Pulse para usarlo como pieza central de contenido.
    3. Lance Anuncios Dirigidos: Use LinkedIn Ads para segmentar por cargo (“CEO”, “Managing Director”), sector (p. ej., “IT Services”, “Construction”) y tamaño de empresa (1-50 empleados). Dirija todo el tráfico a su landing page.
    4. Etiquete a Influencers: En sus publicaciones orgánicas, etiquete a la FSB, al Institute of Directors (IoD), y a periodistas de negocios relevantes.

Paso 2: Campaña en X (Twitter) (Enfoque en Contribuyentes y Difusión Mediática)

X es perfecto para la difusión rápida, para llegar a periodistas y políticos, y para movilizar al público general (contribuyentes). El tono debe ser directo, conciso y a menudo indignado.

  • Objetivo: Crear conciencia pública sobre el malgasto de dinero público y presionar a los responsables políticos.
  • Audiencia: El público general, periodistas políticos y de investigación, parlamentarios (especialmente los del Public Accounts Committee), y organizaciones de vigilancia como la TaxPayers’ Alliance.
  • Contenido y Tono:
    • Hilos (Threads) 🧵: Desglose un caso complejo en una serie de tuits fáciles de entender. “HILO 🧵: Cómo el Ayuntamiento de [Nombre] malgastó £5M de su dinero en un proyecto de TI fallido. 1/7…” Al final, siempre incluya la CTA para unirse a la campaña.
    • Infografías y Vídeos Cortos: Cree gráficos visuales impactantes: “Por el precio de este fallido proyecto de consultoría, se podrían haber financiado 100 enfermeras durante un año. Es su dinero. Reclámelo. #WastedTaxes #UKPolitics #Accountability”.
    • Etiquetado Estratégico: Etiquete directamente a los parlamentarios y periodistas relevantes en sus publicaciones. Hágales preguntas directas: “@[MP’s_Handle], ¿está al tanto de que sus constituyentes han perdido £X millones por esto? ¿Qué va a hacer al respecto?”
  • Pasos a Seguir:
    1. URL de la Plataforma: X Ads
    2. Diseñe una Identidad Visual Fuerte: Use un logo y una paleta de colores consistentes para todas sus imágenes.
    3. Cree un Hashtag Único: Además de los generales, use uno propio como #ReclaimOurTaxes o #FairProcurementNow.
    4. Use Anuncios de X: Promocione sus tuits más impactantes para llegar a una audiencia más amplia, segmentando por intereses como “UK Politics” o “Finance”. Dirija el tráfico a la landing page.

Paso 3: Campaña en Meta (Facebook / Instagram) (Enfoque en la Comunidad y la Narrativa)

Meta es ideal para contar historias humanas y construir una comunidad de simpatizantes. El tono debe ser más personal y emocional.

  • Objetivo: Conectar con la gente a nivel local y personal, mostrando el impacto real de la mala gestión.
  • Audiencia: Público general, grupos comunitarios locales, páginas de interés local.
  • Contenido y Tono:
    • Facebook:
      • Publicaciones con Narrativa: Escriba historias más largas. “Conozca a John, propietario de una pequeña constructora. Durante años, ha visto cómo los contratos locales iban a las mismas grandes empresas, a pesar de que su oferta era mejor y más barata. Esta es su historia…”
      • Cree un Grupo de Facebook: Un “Grupo de Apoyo a la Campaña por la Responsabilidad Pública” donde los miembros puedan compartir sus propias historias y sentirse parte de una comunidad.
      • Anuncios Localizados: Use anuncios para dirigirse a los residentes de un área específica donde se haya producido un caso notable de malgasto. “Residentes de [Ciudad], ¿sabían que su ayuntamiento gastó £2M en [proyecto fallido]? Únanse a nosotros para exigir respuestas.”
    • Instagram:
      • Reels y Stories: Cree vídeos cortos y verticales que expliquen el problema de forma muy simple, con texto superpuesto y música de fondo. “Su dinero de impuestos -> Proyecto fallido. ¿Justo? No. Únase a la lucha. Enlace en la bio.”
      • Carruseles de Imágenes: Use una serie de 5-6 imágenes para contar una historia o explicar una de las causas de acción paso a paso.
  • Pasos a Seguir:
    1. URL de la Plataforma: Meta Ads Manager
    2. Cree una Página de Facebook dedicada a la campaña.
    3. Lance Anuncios de Captación de Clientes Potenciales (Lead Gen Ads): Use los formularios integrados de Facebook para que la gente pueda registrarse sin salir de la plataforma, facilitando al máximo el proceso.
    4. Colabore con Páginas Locales: Póngase en contacto con páginas de noticias o grupos comunitarios de Facebook para ver si compartirían la historia.